Sponsorship & advertising opportunities

Trackside board rental

We have a fantastic opportunity for businesses to take space on our trackside boards for 12 months.

Since opening, Derby Arena has hosted a an array of major events including Jimmy Carr, Professor Brian Cox, Cyclone24, National Madison, University of Derby Graduations, the amazing Derby LIVE panto and many more.

Derby Arena has a daily high footfall for visitors who use our gym facilities, take part in fitness classes, use the infield for a variety of sports and of course, ride the velodrome track.  The track is regularly used by Olympic medallists and Commonwealth medallists, plus the aspiring next generation of future medallists. 

About Derby Arena, Sir Bradley Wiggins, has said:

“It’s put the track on the map world-wide and brought some attention to it, so I think there will be more world record attempts here in the future.”

He added:

“It’s just brilliant. You don’t get to come to this part of the world very often and it’s just nice to come to another world-class velodrome and we have produced a world-class time”

Ed Clancy said

“This area of the country has been missing out and this is a proper good facility.”

The Arena was designed to provide fantastic sport facilities to promote physical activity in the city and across the region. When talking about it, Hayley Lever, Director of Derbyshire Sport, said:

“At Derbyshire Sport we are seeing growing evidence of the impact that Derby Arena is having as a venue and as part of the identity of the region. When visiting the Arena for events, activities and meetings, I often stand back and reflect on the sheer diversity of activities taking place, for people of all abilities and ages. The venue works for those who are just getting into physical activity in the gym, classes, playing badminton and other sports, right up to the British Para-cycling team and elite performers who you can rub shoulders with in the Arena café.“

Rental opportunity

This opportunity is for organisations to purchase advertising space for track-side boards around the Arena’s velodrome track. The railing around the top of the track can accommodate 2.44m x 0.6m boards, thereby promoting your organisation to all those who attend the Arena for events, to play sport on the infield, race the track or use the gym, classes and conferencing facilities.

The cost is £250 plus VAT per board, plus design and production costs of the boards are at the organisation's own cost. This is for a 12 month rental period.

Further terms and conditions will take the form of a licence agreement, to be signed by both parties.

To register your interest please email arenacorporate@derby.gov.uk or visit out Advertising Opportunities page.